“TRIPLA reflects how I travel myself — with detail, care, and imagination.”
— Carsten Lund, Founder
We’ve all been there. Ten tabs deep in-flight options, hotel reviews, and “must-see” lists. Why does organising time away so often feel like a job in itself? We sat down with Carsten Lund, founder of TRIPLA, to hear why he believes travel should feel effortless, and how his own experiences have inspired a different approach.
Q. Carsten, you’ve spent a lifetime travelling. What stands out most?
I’ve been lucky to see the world through both a luxury and practical lens, from barefoot escapes on private islands to cultural weekends in Europe And what always stands out is how much detail matters. The transfer that’s waiting without fuss, the restaurant that actually delivers its promise or a private guided tour of the Vatican before it opens its doors. It’s these little things that turn a trip into memories.
Q. Many of us know the stress of planning holidays. What makes it so challenging?
Time. Travel should be restorative but organising it often isn’t. One family we recently worked with wanted a milestone birthday in Tuscany. After weeks of comparing villas, they were overwhelmed and exhausted. We found one with space for everyone – grandparents, teenagers, and young children complete with a private chef for a celebratory meal and a private wine tasting. It went from logistical headache to a celebration they’ll never forget.
Q. With the internet at your fingertips, why use a travel advisor?
Any TRIPLA journey begins with a conversation, not an internet search. By listening to what clients love (and what they don’t) we create seamless journeys that reflect their individual tastes. And not the stuff that an Al engine can recommend without knowing you and what you are trying to achieve from the trip. It’s not about algorithms; it’s about understanding people
Q. You’ve said luxury is about “ease.” What does that mean to you?
True luxury is when everything flows. It doesn’t have to be expensive or extravagant, just thoughtful. True luxury is not defined by price, but by how personal, seamless, and effortless your journey feels. A wellness retreat in the Alps where spa treatments and mountain hikes align effortlessly, or a short city break where flights, hotel, and that hard-to-get dinner reservation are already sorted. Even a simple beach holiday can feel special when the details are taken care of.
Q. Have you noticed travel needs changing in recent years?
Definitely. People want more meaning. For some, that’s cultural access; meeting local artisans, exploring hidden corners. For others, it’s culinary journeys or mindful retreats to switch off completely. Travel today is less about ticking boxes and more about creating experiences that inspire, enrich, and stay with you long after you’ve returned home.
Q. And what do you hope clients feel when they travel with TRIPLA?
Peace of mind. Whether it’s a river cruise with private excursions, a birthday in Tuscany, or a quick Parisian escape between board meetings, I want clients to feel it was designed just for them. And that they never had to worry about the details
Meet The Founder
“TRIPLA reflects how I travel myself — with detail, care, and imagination.”
— Carsten Lund, Founder
With decades in hospitality and high-end real estate, Carsten Lund has built a career defined by personalised service, precision, and high standards. From boutique hotels to landmark London properties, he’s always worked where excellence is the expectation.
Alongside this professional experience, Carsten has spent a lifetime travelling the world – from private island escapes and European cultural weekends to multi-generational cruises and remote adventures.
“Luxury should feel effortless – never complicated.”
TRIPLA was born from that same philosophy. Each journey is designed with seamless organisation, thoughtful detail, and a personal touch – ensuring every client experiences travel the way it should be.
“It’s not just about where you go, but how you feel along the way.”
Every itinerary is built with the same care Carsten puts into his own travels, combining insider knowledge, authentic insight, and creative flair to craft journeys that are memorable, meaningful, and uniquely yours.
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